The MBA in Digital Marketing is a two-year postgraduate programme that focuses on the promotion and advertisement of products, services, and organisations through electronic or digital media. MBA in Digital Marketing programme provides students with the skills and information that they need to create effective digital marketing campaigns. MBA in Digital Marketing Management is a cutting-edge programme that focuses on classic marketing principles and applies them to the digital world. The MBA in Digital Marketing Management is a cutting-edge programme that takes classic marketing principles and applies them to the digital realm. Digital marketing has become a necessity in today's society. New companies as well as existing ones are preferring online platforms for their products and services marketing and advertising.
Quick Facts
Types of MBA Digital Marketing
With the rising demand for MBA Digital Marketing degrees, universities across India have begun to provide several types of MBA Digital Marketing degrees to students. Students can also take One year MBA Digital Marketing, Full-Time MBA Digital Marketing, Part-Time MBA Digital Marketing, and Online MBA Digital Marketing. Individuals who are working can pursue an Executive MBA in Digital Marketing, a Distance in MBA Digital Marketing among other options. Students can also take an Online MBA in Digital Marketing program apart from regular MBA in Digital Marketing.
MBA Marketing vs MBA Digital Marketing
The course comparison between MBA Digital Marketing and MBA Marketing has been discussed below.
Parameters | MBA Marketing | MBA Digital Marketing |
---|---|---|
Overview | MBA Marketing entails a comprehensive examination of all aspects of marketing. It will involve both traditional and digital marketing tactics, as well as social media marketing. | Only digital marketing and social media marketing tactics are covered in the MBA Digital Marketing program. It does not entail a comprehensive examination of typical marketing strategies. |
Examination Type | Semester | Semester |
Average Annual Fees | INR 4,00,000 - INR 20,00,000 | INR 2,00,000 - INR 10,00,000 |
Colleges | IIT Roorkee, Vinod Gupta School of Management (IIT Kharagpur), IIT Madras, etc. | Shoolini University, Graphic Era University, Vel Tech University, etc. |
Duration | 2 Years | 2 Years |
Admission Process | Entrance Exam | Entrance Exam |
Job Roles | Market Research Analyst, Product Manager, Media Planner, and many more. | Brand Manager, Market Research Analyst, Public Relations Manager, Sales Manager. |
Average Salary | INR 5,00,000 - INR 30,00,000 | INR 5,00,000 - INR 25,00,000 |
MBA Digital Marketing: Distance Education
MBA Digital Marketing Distance Education is a two-year postgraduate correspondence degree program in digital marketing available to students. MBA Digital Marketing distance learning is one of the most beneficial solutions for students who want to study MBA Digital Marketing but are unable to do so in a traditional setting.
Check: MBA Distance
Some colleges offering MBA Digital Marketing Distance Education are tabulated in the table below.
Name of college | Course Duration | Average Annual Fees |
---|---|---|
Amity University Noida | 2 Years | INR 2,25,000 |
Venkateshwara Open University | 2 Years | INR 98,500 |
SCDL | 1 years | INR 20,000 |
MBA Digital Marketing: Syllabus
MBA in Digital Marketing list of subjects includes both theoretical and practical subjects. This course is structured as core and elective subjects and projects in the final semester.
MBA Digital Marketing: Subjects
Business Research Management, Marketing Management, Organizational Behaviour, and other subjects in the MBA Digital Marketing Syllabus provide knowledge and comprehension of marketing circumstances.
MBA Digital Marketing First Year Subjects
Business Research Management | MS Excel |
Marketing Basics | Marketing Management |
Decisions Science | Accounting for Business Decisions |
Organizational Behaviour | Enterprise Analysis |
Operations Management | Human Resource Management |
MBA Digital Marketing Second Year Subjects
SEO | Social Media Marketing |
Content Marketing | Digital Entrepreneurship |
SPSS Lab | Services Management |
Affiliate Marketing and Google AdSense | Strategic Management |
Top Colleges for MBA in Digital Marketing
Here are the top 5 colleges for MBA in Digital Marketing in various states of India.
Institute | City/State |
---|---|
IIDE - Indian Institute of Digital Education | Mumbai, Maharashtra |
Amity University | Noida, Uttar Pradesh |
Institute of Engineering and Management | Kolkata, West Bengal |
Great Lakes Institute of Management | Chennai, Tamil Nadu |
Sushant University – Erstwhile Ansal University | Gurgaon, Haryana |
MBA in Digital Marketing: Top Institutes in Mumbai
Name of the Colleges | Average Fees (INR) |
---|---|
IIDE - Indian Institute of Digital Education | 4,72,000 |
Vidyalankar School of Business | 6,50,000 |
GNIMS - Guru Nanak Institute of Management Studies | 9,90,000 |
University of Mumbai's, GICED-BSS Foundation | 3,20,000 |
Jagdish Sheth School of Management, Vijaybhoomi University | 12,00,000 |
ITM Business School, Navi Mumbai | 10,45,000 |
DMTI - Digital Marketing Training Institute | 3,95,000 |
Imarticus Learning | 1,50,000 |
Amity University | 5,00,000 |
MBA in Digital Marketing: Top Colleges in Delhi
Name of the Colleges | Average Fees (INR) |
---|---|
Amity University | 4,00,000 |
Bennett University, Greater Noida | 5,00,000 |
Guru Gobind Singh Indraprastha University | 70,000 |
Sunstone Eduversity - NIU Campus | 3,15,000 |
School of Business, Sushant University | 10,11,000 |
JBS - Jaypee Business School | 8,40,000 |
Sunstone Eduversity - NIET Campus | 3,15,000 |
Manav Rachna International Institute of Research and Studies | 5,97,000 |
MBA in Digital Marketing: Top Colleges in Kolkata
Name of the Colleges | Average Fees (INR) |
---|---|
Globsyn Business School | 7,95,000 |
Praxis Business School | 3,89,000 |
Institute of Engineering and Management | 3,20,000 |
Vinod Gupta School of Management | 6,00,000 |
Bharatiya Vidya Bhavan Institute of Management Science | 5,51,000 |
Institute of Management Study | 2,00,000 |
Techno India University | 4,50,000 |
MBA in Digital Marketing: Top Colleges in Chennai
Name of the Colleges | Average Fees (INR) |
---|---|
Indian Institute of Technology, Madras | 11,25,000 |
Great Lakes Institute of Management | 16,01,000 |
Rajalakshmi School of Business | 6,00,000 |
Loyola Institute of Business Administration | 15,26,000 |
Department of Management Studies, Anna University | 20,500 |
Sairam Institute of Management Studies | 75,000 |
Veltech University | 93,000 |
Hindustan Institute of Technology and Science | 2,53,000 |
MBA in Digital Marketing: Top Colleges in Bangalore
Name of the Colleges | Average Fees (INR) |
---|---|
Alliance University | 13,50,000 |
Jagdish Sheth School of Management | 12,00,000 |
Xavier Institute of Management and Entrepreneurship | 3,00,000 |
Indus Business Academy | 4,81,000 |
BMS College of Engineering | 25,300 |
Indian Academy Group of Institutions | 2,32,000 |
MBA in Digital Marketing: Top Colleges in Hyderabad
Name of the Colleges | Average Fees (INR) |
---|---|
Institute of Management Technology | 6,03,000 |
ICFAI Foundation for Higher Education | 7,00,000 |
ICFAI Business School | 7,10,000 |
Symbiosis Institute of Business Management | 6,80,000 |
Aristotle Post Graduate College | 40,000 |
KL University | 2,85,000 |
MBA in Digital Marketing: Top Colleges in Pune
Name of the Colleges | Average Fees (INR) |
---|---|
Symbiosis Institute of International Business | 9,48,000 |
Symbiosis Institute of Business Management | 9,80,000 |
Symbiosis Centre for Management and Human Resource Development | 9,40,000 |
Sri Balaji University | 4,45,000 |
Lexicon Mile- Management Institute of Leadership and Excellence | 8,30,000 |
MIT World Peace University | 3,75,000 |
Suryadatta Institute of Management and Mass Communication | 2,50,000 |
Lotus Business School | 1,04,000 |
MBA Digital Marketing in Abroad
MBA in Digital Marketing Abroad is a 1-2 years programme offered by various universities through different mediums. It is a popular course among countries like the USA, UK, Canada, Australia, etc. some of the top colleges are mentioned below-
MBA in Digital Marketing: Top Colleges in US
Name of the Colleges | Average Fees (INR) |
---|---|
California State University Los Angeles Campus | 21.1 Lakhs |
New York Institute of Technology | 34.2 Lakhs |
Pace University | 55.4 Lakhs |
University of South Dakota | 26.7 Lakhs |
Rice University | 59.9 Lakhs |
Oregon State University | 78.2 Lakhs |
Adelphi University | 35.3 Lakhs |
St John's University | 27.3 Lakhs |
University of Redlands | 23.8 Lakhs |
Rutgers University | 10.08 Lakhs |
MBA in Digital Marketing: Top Colleges in UK
Name of the Colleges | Average Fees (INR) |
---|---|
Coventry University | 28.1 Lakhs |
University of Sunderland | 19.9 Lakhs |
Nottingham Trent University | 25.6 Lakhs |
University of South Wales | 18 Lakhs |
Bangor University | 23.2 Lakhs |
Wrexham Glyndwr University | 15 Lakhs |
Edge Hill University | 26.6 Lakhs |
MBA in Digital Marketing: Top Colleges in Canada
Name of the Colleges | Average Fees (INR) |
---|---|
Laval University | 8.7 Lakhs |
University of Calgary-Haskayne School of Business | 34.86 Lakhs |
Queen's University-The Stephen J.R. Smith School of Business | 61.32 Lakhs |
York University-Schulich School of Business | 64.17 Lakhs |
Saint Mary's University-Sobey School of Business | 25.22 Lakhs |
Brock University-Goodman School of Business | 40.03 Lakhs |
McMaster University-DeGroote School of Business | 55.24 Lakhs |
McGill University-Desautels Faculty of Management | 59.74 Lakhs |
Wilfrid Laurier University-Toronto Campus | 33.18 Lakhs |
University of Western Ontario | 72.35 Lakhs |
MBA in Digital Marketing: Top Colleges in Australia
Name of the Colleges | Average Fees (INR) |
---|---|
The University of Newcastle | 31.6 Lakhs |
Melbourne Business School (MBS) | 50.32 Lakhs |
Deakin University-Deakin Business School | 35.59 Lakhs |
University of Technology, Sydney (UTS) | 42.81 Lakhs |
Queensland University of Technology (QUT) | 42.79 Lakhs |
University of South Australia (UniSA) | 35.76 Lakhs |
University of Tasmania | 34.86 Lakhs |
Bond University | 32.59 Lakhs |
University of Southern Queensland (USQ) | 26.45 Lakhs |
University of Canberra | 27.91 Lakhs |
MBA Digital Marketing Jobs
MBA Digital Marketing jobs are available in both the private and public sectors. Google, Facebook, Mirum India, Webchutney, Pinstorm, Langoor, and others are among the top companies that hire digital marketing professionals in various capacities. An MBA Digital Marketer’s average starting salary might range from INR 5 to INR 6 LPA.
MBA Digital Marketing: Top Recruiters
Students get the option to work at leading organizations in India and throughout the world. Following is a list of some of the top recruiters after getting an MBA in Digital Marketing degree:
Xebec Digital | ||
---|---|---|
iProspect India | WATConsult | Social Panga |
Webchutney | Mirum India | Langoor |
Quasar Media | Pinstorm | AdGlobal360 |
iStrat | BCWebwise | To The New Digital |
Resultrix | Ogilvy Public Relations Worldwide | Foxy Moron |
SapientRazorfish | GroupM India (MEC, Mindshare, Mediacom, Maxus) | Reprise Media India |
MBA in Digital Marketing: Salary
MBA Digital Marketing offers students one of the most diverse opportunities. MBA Digital Marketing graduates can work in a variety of positions after completing their education.
The following are some of the top jobs available after completing an MBA in Digital Marketing, along with their average salary:
Job Profile | Average Salary |
---|---|
Market Research Analyst | INR 3,51,000 |
Public Relations Manager | INR 4,84,000 |
Sales Manager | INR 9,97,000 |
Brand Manager | INR 9,14,000 |
Advertising Manager | INR 5,00,000 |
Courses After MBA Digital Marketing
Candidates after completing MBA in Digital Marketing will have a plethora of higher education possibilities. The following tips can help you advance in your career while also increasing your earning potential.
Candidates Aiming To Take Admission In MBA In Digital Marketing Must Ensure That They Fulfil The Basic Eligibility Criteria Required. Though Every College Has Its Own Eligibility Criteria, However, The General MBA In Digital Marketing Management Eligibility Criteria Is As Follow:
Almost all colleges have similar eligibility requirements, which are as follows:
MBA Digital Marketing Is An Exciting Course, And One Needs To Be Digitally Strong And Learn Marketing Nuances To Promote Products.
Get Hold Of The Syllabus: Get Hold Of The Examination Syllabus You Are Preparing For.
Make A List Of Topics-wise Strengths And Weaknesses. Work On Them Rigorously.
Time Table: Make A Month-wise Preparation Plan. The Candidates Can Go Through The Syllabus For The Examination They Are Preparing For, And Make A Timetable Or Routine After Going Through The Syllabus. The Candidate Must Dedicate At Least 6-8 Hours To The Studies Daily.
Why Study MBA Digital Marketing?
Who Should Study MBA Digital Marketing?
When to Study MBA Digital Marketing?
The best timing to pursue an MBA is determined by the individual.
MBA Digital Marketing’s Admissions Process Is Similar To Those Of Other MBA Specializations. It Is One Of The Specializations Available In The Last Year Of The MBA Program, And One Can Opt For It. The Entrance Tests, GD, PI, And WAT Rounds Will All Be Used To Determine Admission To MBA Digital Marketing Program. The Candidate's Overall Score Is Determined By How Well He Or She Performs In Each Of These Rounds.
Admission To Various Universities And Colleges Is Determined By An Applicant's Performance On Appropriate Entrance Examinations. The Performance Of An Applicant On Relevant Entrance Examinations Determines Admission To Various Universities And Colleges. Here Is A List Of The Greatest MBA In Digital Marketing Management Entrance Exams. The Top MBA In Digital Marketing Management Entrance Examinations Are Listed Here.
CAT: The Common Admission Test (CAT) Is A National Entrance Exam For India's 20 IIMs And Over 1,200 Business Schools.
There is a list of Entrance Exams that are held for students who want to enroll in MBA Digital Marketing programs at various institutions and universities. Listed below are a few of the entrance exams held for MBA Digital Marketing students seeking admission.
Entrance Exam | Registration Date | Exam Dates |
---|---|---|
ATMA | 1st week of June 2023 | July 23, 2023 |
CAT | August 3, 2023 | November 26, 2023 |
CMAT | February 13, 2023 | To be Announced |
GMAT | To be Announced | To be Announced |
NMAT | September 2023 | November 2023 |
SNAP | 2nd week of August 2023 | 2nd week of December 2023 |
XAT | To be Announced | To be Announced |