MBA In Digital Marketing: Course Details, Fees
Eligibility, Courses, Admission

Management
Duration :   Average Fees : Rs.80000  

MBA In Digital Marketing: Course Details, Fees, Eligibility, Courses, Admission

What is an MBA in Digital Marketing Management?

The MBA in Digital Marketing is a two-year postgraduate programme that focuses on the promotion and advertisement of products, services, and organisations through electronic or digital media. MBA in Digital Marketing programme provides students with the skills and information that they need to create effective digital marketing campaigns. MBA in Digital Marketing Management is a cutting-edge programme that focuses on classic marketing principles and applies them to the digital world. The MBA in Digital Marketing Management is a cutting-edge programme that takes classic marketing principles and applies them to the digital realm. Digital marketing has become a necessity in today's society. New companies as well as existing ones are preferring online platforms for their products and services marketing and advertising.

Quick Facts

  • MBA in Digital Marketing is a two-year postgraduate program that focuses on using digital or electronic media to promote and advertise items, services, or a brand. 
  • It's a new-edge course that draws on classic marketing principles in order to import and apply them to the digital realm. 
  • The average MBA Digital Marketing fees range between INR 3 - 20 lakhs depending on the college.
  • MBA Digital Marketing admissions are decided on the basis of MBA entrance exams administered at the national or university level.
  • CAT, MAT, XAT, SNAP, CMAT are the most popular MBA entrance exams in India.
  • The types of MBA Digital Marketing programs in India include a regular MBA in Digital Marketing, a distance MBA in Digital Marketing, online MBA in Digital Marketing, and executive MBA in Digital Marketing.
  • MBA Digital Marketing jobs are available in both the private and public sectors.
  • Google, Facebook, Mirum India, Webchutney, Pinstorm, Langoor, and others are among the top companies that hire digital marketing professionals in various capacities.
  • An MBA Digital Marketer’s average starting salary might range from INR 5 to INR 6 LPA.

Types of MBA Digital Marketing

With the rising demand for MBA Digital Marketing degrees, universities across India have begun to provide several types of MBA Digital Marketing degrees to students. Students can also take One year MBA Digital Marketing, Full-Time MBA Digital Marketing, Part-Time MBA Digital Marketing, and Online MBA Digital Marketing. Individuals who are working can pursue an Executive MBA in Digital Marketing, a Distance in MBA Digital Marketing among other options. Students can also take an Online MBA in Digital Marketing program apart from regular MBA in Digital Marketing.

  • MBA in Digital Marketing Full Time: Full-Time MBA in Digital Marketing is a two-year full-time commitment course. It is a regular course that might not be viable for working professionals. A full-time MBA Digital Marketing course fees range from INR 4 Lakhs - 6 Lakhs depending on the college. MBA Entrance exams are used to determine who gets into the MBA in the digital marketing program.
  • Executive MBA in Digital Marketing: A part-time MBA in Digital Marketing program is known as an executive MBA in Digital Marketing. This is a 24-months program designed specifically for working individuals with substantial expertise to help students get to their dream companies. It is designed for job seekers, managers, entrepreneurs, technocrats, and other business leaders, and it places a strong emphasis on teamwork and achieving a common goal.
  • 1 Year MBA in Digital Marketing: Working professionals who do not want to quit their jobs to get an MBA might enroll in one-year MBA Digital Marketing programs. GMAT or GRE scores of 650 or higher are required for one-year MBA Digital Marketing admissions. Students must have a minimum of 5 years of work experience. Check MBA with or without Experience
  • Online MBA in Digital Marketing: MBA Digital Marketing Online Course is a two-year program designed for working professionals who want to add another academic accomplishment to their resume in order to improve their career prospects.

MBA Marketing vs MBA Digital Marketing

The course comparison between MBA Digital Marketing and MBA Marketing has been discussed below.

Parameters MBA Marketing MBA Digital Marketing
Overview MBA Marketing entails a comprehensive examination of all aspects of marketing. It will involve both traditional and digital marketing tactics, as well as social media marketing. Only digital marketing and social media marketing tactics are covered in the MBA Digital Marketing program. It does not entail a comprehensive examination of typical marketing strategies.
Examination Type Semester Semester
Average Annual Fees INR 4,00,000 - INR 20,00,000 INR 2,00,000 - INR 10,00,000
Colleges IIT Roorkee, Vinod Gupta School of Management (IIT Kharagpur), IIT Madras, etc. Shoolini University, Graphic Era University, Vel Tech University, etc.
Duration 2 Years 2 Years
Admission Process Entrance Exam Entrance Exam
Job Roles Market Research Analyst, Product Manager, Media Planner, and many more. Brand Manager, Market Research Analyst, Public Relations Manager, Sales Manager.
Average Salary INR 5,00,000 - INR 30,00,000 INR 5,00,000 - INR 25,00,000

MBA Marketing vs MBA Digital Marketing

MBA Digital Marketing: Distance Education

MBA Digital Marketing Distance Education is a two-year postgraduate correspondence degree program in digital marketing available to students. MBA Digital Marketing distance learning is one of the most beneficial solutions for students who want to study MBA Digital Marketing but are unable to do so in a traditional setting.

Check: MBA Distance

  • Although some universities and institutions admit students to MBA Digital Marketing distance learning programs based on their performance on popular MBA entrance exams such as the CAT, MAT, and XAT, the majority of institutions administer their own entrance exams as part of the MBA Digital Marketing distance learning admission process.
  • IGNOU admits MBA Digital Marketing applicants based on their OPENMAT scores.
  • Distance MBA Digital Marketing Eligibility includes a qualifying bachelor's degree in any discipline, an aggregate of 50 percent in 10+2 and graduation, qualifying marks in entrance tests, and relevant job experience.

Top Distance Colleges for MBA Digital Marketing

Some colleges offering MBA Digital Marketing Distance Education are tabulated in the table below.

Name of college Course Duration Average Annual Fees
Amity University Noida 2 Years INR 2,25,000
Venkateshwara Open University 2 Years INR 98,500
SCDL 1 years INR 20,000

MBA Digital Marketing: Syllabus

MBA in Digital Marketing list of subjects includes both theoretical and practical subjects. This course is structured as core and elective subjects and projects in the final semester.

MBA Digital Marketing: Subjects

Business Research Management, Marketing Management, Organizational Behaviour, and other subjects in the MBA Digital Marketing Syllabus provide knowledge and comprehension of marketing circumstances.

MBA Digital Marketing First Year Subjects

Business Research Management MS Excel
Marketing Basics Marketing Management
Decisions Science Accounting for Business Decisions
Organizational Behaviour Enterprise Analysis
Operations Management Human Resource Management

MBA Digital Marketing Second Year Subjects

SEO Social Media Marketing
Content Marketing Digital Entrepreneurship
SPSS Lab Services Management
Affiliate Marketing and Google AdSense Strategic Management

Top Colleges for MBA in Digital Marketing

Here are the top 5 colleges for MBA in Digital Marketing in various states of India. 

Institute City/State
IIDE - Indian Institute of Digital Education Mumbai, Maharashtra
Amity University Noida, Uttar Pradesh
Institute of Engineering and Management Kolkata, West Bengal
Great Lakes Institute of Management Chennai, Tamil Nadu
Sushant University – Erstwhile Ansal University Gurgaon, Haryana

MBA in Digital Marketing: Top Institutes in Mumbai

Name of the Colleges Average Fees (INR)
IIDE - Indian Institute of Digital Education 4,72,000
Vidyalankar School of Business 6,50,000
GNIMS - Guru Nanak Institute of Management Studies 9,90,000
University of Mumbai's, GICED-BSS Foundation 3,20,000
Jagdish Sheth School of Management, Vijaybhoomi University 12,00,000
ITM Business School, Navi Mumbai 10,45,000
DMTI - Digital Marketing Training Institute 3,95,000
Imarticus Learning 1,50,000
Amity University 5,00,000

MBA in Digital Marketing: Top Colleges in Delhi

Name of the Colleges Average Fees (INR)
Amity University 4,00,000
Bennett University, Greater Noida 5,00,000
Guru Gobind Singh Indraprastha University 70,000
Sunstone Eduversity - NIU Campus 3,15,000
School of Business, Sushant University 10,11,000
JBS - Jaypee Business School 8,40,000
Sunstone Eduversity - NIET Campus 3,15,000
Manav Rachna International Institute of Research and Studies 5,97,000

MBA in Digital Marketing: Top Colleges in Kolkata

Name of the Colleges Average Fees (INR)
Globsyn Business School 7,95,000
Praxis Business School 3,89,000
Institute of Engineering and Management 3,20,000
Vinod Gupta School of Management 6,00,000
Bharatiya Vidya Bhavan Institute of Management Science 5,51,000
Institute of Management Study 2,00,000
Techno India University 4,50,000

MBA in Digital Marketing: Top Colleges in Chennai

Name of the Colleges Average Fees (INR)
Indian Institute of Technology, Madras 11,25,000
Great Lakes Institute of Management 16,01,000
Rajalakshmi School of Business 6,00,000
Loyola Institute of Business Administration 15,26,000
Department of Management Studies, Anna University 20,500
Sairam Institute of Management Studies 75,000
Veltech University 93,000
Hindustan Institute of Technology and Science 2,53,000

MBA in Digital Marketing: Top Colleges in Bangalore

Name of the Colleges Average Fees (INR)
Alliance University 13,50,000
Jagdish Sheth School of Management 12,00,000
Xavier Institute of Management and Entrepreneurship 3,00,000
Indus Business Academy 4,81,000
BMS College of Engineering 25,300
Indian Academy Group of Institutions 2,32,000

MBA in Digital Marketing: Top Colleges in Hyderabad

Name of the Colleges Average Fees (INR)
Institute of Management Technology 6,03,000
ICFAI Foundation for Higher Education 7,00,000
ICFAI Business School 7,10,000
Symbiosis Institute of Business Management 6,80,000
Aristotle Post Graduate College 40,000
KL University 2,85,000

MBA in Digital Marketing: Top Colleges in Pune

Name of the Colleges Average Fees (INR)
Symbiosis Institute of International Business 9,48,000
Symbiosis Institute of Business Management 9,80,000
Symbiosis Centre for Management and Human Resource Development 9,40,000
Sri Balaji University 4,45,000
Lexicon Mile- Management Institute of Leadership and Excellence 8,30,000
MIT World Peace University 3,75,000
Suryadatta Institute of Management and Mass Communication 2,50,000
Lotus Business School 1,04,000

MBA Digital Marketing in Abroad

MBA in Digital Marketing Abroad is a 1-2 years programme offered by various universities through different mediums. It is a popular course among countries like the USA, UK, Canada, Australia, etc. some of the top colleges are mentioned below-

MBA in Digital Marketing: Top Colleges in US

Name of the Colleges Average Fees (INR)
California State University Los Angeles Campus 21.1 Lakhs
New York Institute of Technology 34.2 Lakhs
Pace University 55.4 Lakhs
University of South Dakota 26.7 Lakhs
Rice University 59.9 Lakhs
Oregon State University 78.2 Lakhs
Adelphi University 35.3 Lakhs
St John's University 27.3 Lakhs
University of Redlands 23.8 Lakhs
Rutgers University 10.08 Lakhs

MBA in Digital Marketing: Top Colleges in UK

Name of the Colleges Average Fees (INR)
Coventry University 28.1 Lakhs
University of Sunderland 19.9 Lakhs
Nottingham Trent University 25.6 Lakhs
University of South Wales 18 Lakhs
Bangor University 23.2 Lakhs
Wrexham Glyndwr University 15 Lakhs
Edge Hill University 26.6 Lakhs

MBA in Digital Marketing: Top Colleges in Canada

Name of the Colleges Average Fees (INR)
Laval University 8.7 Lakhs
University of Calgary-Haskayne School of Business 34.86 Lakhs
Queen's University-The Stephen J.R. Smith School of Business 61.32 Lakhs
York University-Schulich School of Business 64.17 Lakhs
Saint Mary's University-Sobey School of Business 25.22 Lakhs
Brock University-Goodman School of Business 40.03 Lakhs
McMaster University-DeGroote School of Business 55.24 Lakhs
McGill University-Desautels Faculty of Management 59.74 Lakhs
Wilfrid Laurier University-Toronto Campus 33.18 Lakhs
University of Western Ontario 72.35 Lakhs

MBA in Digital Marketing: Top Colleges in Australia

Name of the Colleges Average Fees (INR)
The University of Newcastle 31.6 Lakhs
Melbourne Business School (MBS) 50.32 Lakhs
Deakin University-Deakin Business School 35.59 Lakhs
University of Technology, Sydney (UTS) 42.81 Lakhs
Queensland University of Technology (QUT) 42.79 Lakhs
University of South Australia (UniSA) 35.76 Lakhs
University of Tasmania 34.86 Lakhs
Bond University 32.59 Lakhs
University of Southern Queensland (USQ) 26.45 Lakhs
University of Canberra 27.91 Lakhs

MBA Digital Marketing Jobs

MBA Digital Marketing jobs are available in both the private and public sectors. Google, Facebook, Mirum India, Webchutney, Pinstorm, Langoor, and others are among the top companies that hire digital marketing professionals in various capacities. An MBA Digital Marketer’s average starting salary might range from INR 5 to INR 6 LPA.

MBA Digital Marketing: Top Recruiters

Students get the option to work at leading organizations in India and throughout the world. Following is a list of some of the top recruiters after getting an MBA in Digital Marketing degree:

Google Facebook Xebec Digital
iProspect India WATConsult Social Panga
Webchutney Mirum India Langoor
Quasar Media Pinstorm AdGlobal360
iStrat BCWebwise To The New Digital
Resultrix Ogilvy Public Relations Worldwide Foxy Moron
SapientRazorfish GroupM India (MEC, Mindshare, Mediacom, Maxus) Reprise Media India

MBA in Digital Marketing: Salary

MBA Digital Marketing offers students one of the most diverse opportunities. MBA Digital Marketing graduates can work in a variety of positions after completing their education. 

The following are some of the top jobs available after completing an MBA in Digital Marketing, along with their average salary:

Job Profile Average Salary
Market Research Analyst INR 3,51,000
Public Relations Manager INR 4,84,000
Sales Manager INR 9,97,000
Brand Manager INR 9,14,000
Advertising Manager INR 5,00,000

MBA in Digital Marketing: Salary

Courses After MBA Digital Marketing

Candidates after completing MBA in Digital Marketing will have a plethora of higher education possibilities. The following tips can help you advance in your career while also increasing your earning potential.

  • PhD in Business Management: The program is designed to provide students with the skills they need to research a variety of challenges in their field of study. Phd Business Management is a program centered on research.
  • Doctor of Business (DBA): The curriculum is designed to provide knowledge to prospective researchers in the field or university professors. DBA professionals could continue to work in their businesses while also teaching as guest lecturers at universities.
  • Certification in Risk Management Assurance (CRMA): The Institute of Internal Auditors (IIA) offers this qualification. The certification prepares students to serve on the audit committee as commissioned adviser and to manage.
  • Business Analytics Certificate Program (CBA) at ISB: The goal of the program is to equip students with the skills they'll need to analyze past business performance and prepare for the future.
  • Professional in Project Management (PMP): The Project Management Institute (PMI) is a non-profit project management organization. PMP certification is recognized all over the world. Employers hire people based on their devotion to project management fields.
  • CPIM (Certified in Production and Inventory Management): APICS CPIM (Certified in Production and Inventory Management) is a globally recognized credential. It implements a thorough understanding of a company's production plan and inventory management in worldwide operations.

Eligibility Criteria for MBA In Digital Marketing

MBA In Digital Marketing Eligibility

Candidates Aiming To Take Admission In MBA In Digital Marketing Must Ensure That They Fulfil The Basic Eligibility Criteria Required. Though Every College Has Its Own Eligibility Criteria, However, The General MBA In Digital Marketing Management Eligibility Criteria Is As Follow:

Almost all colleges have similar eligibility requirements, which are as follows:

  • The candidate must have held a bachelor’s degree from a recognized university or institution.
  • In the qualifying course, the candidate must have obtained at least a 45 percent overall grade.
  • Candidates from any undergraduate program are able to apply for this program.
  • Some colleges may also require candidates to have studied English as a subject in high school or as part of their graduation requirements.
How to Prepare for MBA In Digital Marketing

Preparation Tips For MBA In Digital Marketing 

MBA Digital Marketing Is An Exciting Course, And One Needs To Be Digitally Strong And Learn Marketing Nuances To Promote Products.

Get Hold Of The Syllabus: Get Hold Of The Examination Syllabus You Are Preparing For.

Make A List Of Topics-wise Strengths And Weaknesses. Work On Them Rigorously.

Time Table: Make A Month-wise Preparation Plan. The Candidates Can Go Through The Syllabus For The Examination They Are Preparing For, And Make A Timetable Or Routine After Going Through The Syllabus. The Candidate Must Dedicate At Least 6-8 Hours To The Studies Daily. 

Why Study MBA Digital Marketing?

  • MBA in Digital Marketing program gives students the skills and information they need to develop successful digital marketing strategies. 
  • The MBA Syllabus is interesting since it not only develops a student's creative capabilities but also equips them with the technical knowledge of digital platforms to effectively target customers and sell a company's products and services.
  • A candidate who has completed his/her post-graduation in MBA Digital Marketing program would most likely be employed in roles such as Market Research Analyst, Brand Manager, Sales Manager, Public Relations Manager, and so on. Check: MBA Placements
  • If you're looking for a field with a lot of variety and novelty, digital marketing is the way you should go for.
  • Students can establish their own business with the right industry knowledge and concepts, with an MBA Digital Marketing degree. There is no other course that assists students in starting their own business.

Who Should Study MBA Digital Marketing?

  • Digital marketing requires a unique blend of creativity and technical expertise. So, those who have an interest in the technical field, marketing, and have some level of creativity in them, then they should study MBA in digital marketing. 
  • MBA Digital Marketing programs promise a high salary for individuals who desire to pursue a career in digital marketing.
  • A Master of Business Administration in Digital Marketing is a good option for people with strong leadership skills.
  • MBA in Digital Marketing can be completed part-time or MBA online mode by almost any student or working professional. As a result, students or professionals with limited time and resources can make use of the training. 
  • It gives pupils a fantastic opportunity to change careers into something that interests them.
  • Pursuing this program, they are always going to learn new stuff and master new techniques. 

When to Study MBA Digital Marketing?

The best timing to pursue an MBA is determined by the individual.

  • You can do an MBA in Digital Marketing just after graduation but you can’t demonstrate the true value of MBA Digital Marketing if you haven’t little work experience. A few years of professional experience is required before enrolling in the MBA Digital Marketing program because it will assist you in obtaining the desired pay after graduation. 
  • Students must be financially prepared. Many students are unable to afford an MBA and drop out in the middle.
How To Get Admission for MBA In Digital Marketing?

MBA Digital Marketing: Admission Process

MBA Digital Marketing’s Admissions Process Is Similar To Those Of Other MBA Specializations. It Is One Of The Specializations Available In The Last Year Of The MBA Program, And One Can Opt For It. The Entrance Tests, GD, PI, And WAT Rounds Will All Be Used To Determine Admission To MBA Digital Marketing Program. The Candidate's Overall Score Is Determined By How Well He Or She Performs In Each Of These Rounds.

  • Candidates Must Sit For The Entrance Tests And Pass Them With Qualifying Scores.
  • Those Who Meet The Minimum Requirements Are Subsequently Considered For Admission To The Colleges To Which They Have Applied. The College's Cut-off Marks Are Used To Determine Who Is Shortlisted.
  • Shortlisted Candidates Must Next Go Through The College's Selection Procedure.
  • This Selection Process May Include A Written Test, GD, And PI.
  • The Candidate's Overall Performance And Portfolio Are Used To Make The Final Selection.
  • Some Colleges Offer Direct Admission To Private Seats On The Basis Of Class 12th Grade Merit.
Entrance for MBA In Digital Marketing

Top MBA In Digital Marketing Entrance Examinations

Admission To Various Universities And Colleges Is Determined By An Applicant's Performance On Appropriate Entrance Examinations. The Performance Of An Applicant On Relevant Entrance Examinations Determines Admission To Various Universities And Colleges. Here Is A List Of The Greatest MBA In Digital Marketing Management Entrance Exams. The Top MBA In Digital Marketing Management Entrance Examinations Are Listed Here.

CAT: The Common Admission Test (CAT) Is A National Entrance Exam For India's 20 IIMs And Over 1,200 Business Schools.

There is a list of Entrance Exams that are held for students who want to enroll in MBA Digital Marketing programs at various institutions and universities. Listed below are a few of the entrance exams held for MBA Digital Marketing students seeking admission.

Entrance Exam Registration Date Exam Dates
ATMA 1st week of June 2023 July 23, 2023
CAT August 3, 2023 November 26, 2023
CMAT February 13, 2023 To be Announced
GMAT To be Announced To be Announced
NMAT September 2023 November 2023
SNAP 2nd week of August 2023 2nd week of December 2023
XAT To be Announced To be Announced