MBA In Marketing: Course Details, Fees
Eligibility, Courses, Admission

Arts
Duration :   Average Fees : Rs.150000  

MBA In Marketing: Course Details, Fees, Eligibility, Courses, Admission

What is MBA in Marketing (Arts)?

MBA in Marketing (Arts) is a specialized Master of Business Administration (MBA) degree that focuses on the creative aspects of marketing. This type of program is a good fit for students who are interested in a career in the arts or in marketing communications.

MBA in Marketing (Arts) programs typically cover a wide range of topics, including:

  • Graphic design: This course will teach you the fundamentals of graphic design, including typography, layout, and color theory.
  • Advertising: This course will teach you how to create effective advertising campaigns, including print, television, and digital ads.
  • Public relations: This course will teach you how to manage a company's public image, including media relations, crisis communication, and event planning.
  • Marketing research: This course will teach you how to collect and analyze data to understand your target market and make informed marketing decisions.
  • Consumer behavior: This course will teach you how to understand the motivations of consumers and how to create marketing messages that appeal to them.
  • Marketing strategy: This course will teach you how to develop and implement a marketing plan that will help your company achieve its goals.

In addition to these core courses, MBA in Marketing (Arts) programs may also offer elective courses in areas such as social media marketing, experiential marketing, and marketing for the arts.

MBA in Marketing (Arts) programs typically require students to have a bachelor's degree in any discipline, with a strong emphasis on the arts. However, some programs may also require students to have work experience in the marketing or arts fields.

The MBA in Marketing (Arts) is a great way to combine your passion for the arts with your business skills. With this degree, you can pursue a career in marketing, advertising, public relations, or any other field that requires creativity and strategic thinking.

Here are some of the benefits of pursuing an MBA in Marketing (Arts):

  • Increased earning potential: MBA graduates typically earn more than those with a bachelor's degree in arts.
  • Enhanced job opportunities: An MBA can open up a wide range of job opportunities in marketing and other business fields.
  • Improved career prospects: An MBA can help you advance your career and achieve your professional goals.
  • Increased knowledge and skills: An MBA can provide you with the knowledge and skills you need to be successful in a marketing career.
  • Enhanced networking opportunities: An MBA can help you build relationships with other professionals in the marketing field.

Here are some of the highlights of an MBA in Marketing:

  • High earning potential: MBA graduates in marketing earn a median annual salary of $130,000, according to the Bureau of Labor Statistics.
  • Variety of career options: With an MBA in marketing, you can pursue a variety of careers in marketing, sales, advertising, public relations, and more.
  • Upward mobility: MBA graduates in marketing often have the opportunity to advance their careers quickly, with many moving into senior-level positions within a few years.
  • Competitive edge: An MBA in marketing can give you a competitive edge in the job market, as it demonstrates your skills and knowledge in marketing and business.

Here are some related MBA marketing courses:

  • MBA in Marketing Management: This program focuses on the strategic aspects of marketing, such as market research, product development, pricing, and promotion.
  • MBA in Marketing Analytics: This program focuses on the use of data and analytics to improve marketing campaigns.
  • MBA in Digital Marketing: This program focuses on the use of digital channels, such as social media, search engine marketing, and email marketing, to reach and engage customers.

Here are some of the job roles that you can pursue with an MBA in Marketing:

  • Marketing Manager: Marketing managers are responsible for developing and executing marketing plans.
  • Sales Manager: Sales managers are responsible for leading and motivating sales teams.
  • Advertising Manager: Advertising managers are responsible for creating and managing advertising campaigns.
  • Public Relations Manager: Public relations managers are responsible for building and maintaining positive relationships with the public.
  • Product Manager: Product managers are responsible for developing and launching new products.

Here are some of the top distance MBA marketing colleges in India, along with their fees:

College Fees
Indian School of Business INR 20 lakhs
Great Lakes Institute of Management INR 18 lakhs
Jamnalal Bajaj Institute of Management Studies INR 16 lakhs
Indian Institute of Management Indore INR 14 lakhs
Shri Ram College of Commerce INR 12 lakhs

The syllabus for an MBA in Marketing typically includes the following subjects:

  • Marketing Management: This course covers the fundamentals of marketing, such as market research, product development, pricing, and promotion.
  • Consumer Behavior: This course examines the factors that influence consumer behavior, such as needs, wants, and motivations.
  • Marketing Research: This course teaches students how to conduct market research, such as surveys, interviews, and focus groups.
  • Advertising and Promotions: This course covers the different types of advertising and promotions, such as print, broadcast, and digital.
  • Sales Management: This course teaches students how to manage sales teams and develop sales strategies.

Here are some of the projects that you can work on for an MBA in Marketing:

  • Develop a marketing plan for a new product or service.
  • Conduct market research to identify new target markets.
  • Create an advertising campaign for a client.
  • Develop a sales strategy for a company.
  • Analyze the marketing performance of a company.

Here are some of the colleges in India that offer an MBA in Marketing, along with their fees:

College Fees
Indian School of Business INR 20 lakhs
Great Lakes Institute of Management INR 18 lakhs
Jamnalal Bajaj Institute of Management Studies INR 16 lakhs
Indian Institute of Management Indore INR 14 lakhs
Shri Ram College of Commerce INR 12 lakhs

Here are some of the colleges abroad that offer an MBA in Marketing, along with their fees:

College Fees
Harvard Business School USD 160,000
Stanford Graduate School of Business USD 150,000
University of Pennsylvania - Wharton USD 140,000
University of Chicago Booth School of Business USD 130,000
Columbia Business School USD 120,000

The scope for an MBA in Marketing is very good, as there is a high demand for marketing professionals in the job market. With an MBA in Marketing, you can pursue a variety of careers in marketing, sales, advertising, public relations, and more.

The salary for an MBA in Marketing varies depending on your experience, skills, and location. However, MBA graduates in marketing typically earn a median annual salary of $130,000.


Eligibility Criteria for MBA In Marketing

MBA Marketing Eligibility Criteria

The eligibility criteria for MBA in Marketing (Arts) vary from college to college, but generally, candidates must fulfill the following criteria:

  • Bachelor's degree in any discipline from a recognized university with a minimum of 50% marks. There is a 5% relaxation for SC/ST candidates.
  • Work experience of 1-3 years in the marketing field is preferred but not mandatory.
  • Good communication and interpersonal skills.
  • Ability to work independently and as part of a team.
  • Leadership potential.
  • A strong desire to learn and grow in the marketing field.
How to Prepare for MBA In Marketing

Preparation Tips For MBA Marketing

MBA Marketing Students Needs To Be Well Aware Of The Course Structure And Equip Practical Knowledge And Critical Skills To Excel In The Score. Listed Below Are A Few Preparation Tips For The Successful Completion Of The Course.

  • Start preparing early. There are many resources available to help you prepare, such as online courses, books, and practice tests.
  • Take mock tests to assess your strengths and weaknesses.
  • Develop a study plan and stick to it.
  • Get enough sleep and eat healthy foods.
  • Stay positive and motivated.

Why MBA in Marketing (Arts)?

 

There are many reasons why you might choose to pursue an MBA in Marketing (Arts). Here are a few of the most compelling reasons:

  • A strong demand for marketing professionals. The marketing industry is constantly growing and evolving, and there is a high demand for skilled marketing professionals. An MBA in Marketing can give you the skills and knowledge you need to succeed in this competitive field.
  • The opportunity to learn from experienced professionals. MBA programs typically have a strong faculty of experienced marketing professionals who can share their insights and expertise with students. This can be a valuable learning experience that can help you advance your career.
  • The chance to network with other marketing professionals. MBA programs provide students with the opportunity to network with other marketing professionals from a variety of industries. This can be a valuable asset when you are looking for a job or looking to advance your career.
  • The chance to gain a competitive edge. An MBA in Marketing can give you a competitive edge in the job market. Employers are increasingly looking for candidates with an MBA, and an MBA in Marketing can help you stand out from the competition.
  • The opportunity to learn new skills and knowledge. An MBA in Marketing can help you learn new skills and knowledge that can be applied to your career. This includes skills such as strategic planning, marketing research, and marketing communications.

If you are interested in a career in marketing, an MBA in Marketing can be a great way to get started. An MBA in Marketing can give you the skills, knowledge, and network you need to succeed in this competitive field.

Here are some of the benefits of getting an MBA in Marketing (Arts):

  • Increased earning potential: MBA graduates in marketing earn significantly more than those with a bachelor's degree. According to the U.S. Bureau of Labor Statistics, the median annual salary for marketing managers was $141,490 in May 2020.
  • Job opportunities: The marketing field is growing rapidly, and there are many job opportunities available for MBA graduates. According to the Bureau of Labor Statistics, employment of marketing managers is projected to grow 10 percent from 2020 to 2030, faster than the average for all occupations.
  • Career advancement: An MBA in Marketing can help you advance your career in marketing. Many MBA graduates move into senior-level positions, such as marketing director or vice president.
  • Personal development: An MBA in Marketing can help you develop your personal skills, such as critical thinking, problem-solving, and communication. These skills can be valuable in any career, not just marketing.
How To Get Admission for MBA In Marketing?

How To Get Admission For MBA Marketing?

The admission process for an MBA in Marketing (ARTS) is as follows:

  1. Check the eligibility criteria: The first step is to check the eligibility criteria for the MBA in Marketing (ARTS) program at the desired college. The eligibility criteria may vary from college to college, but generally, candidates must have a bachelor's degree in any discipline from a recognized university with a minimum of 50% marks. Some colleges also require candidates to have work experience in the marketing field.
  2. Appear for the entrance exam: The next step is to appear for the entrance exam. The most popular entrance exams for MBA in Marketing are CAT, XAT, MAT, and GMAT. The entrance exam scores are used by colleges to shortlist candidates for the next round of the admission process.
  3. Apply to the college: Once you have appeared for the entrance exam, you can apply to the college of your choice. The application process usually involves filling out an application form, submitting your academic transcripts, and paying the application fee.
  4. Attend the interview: After the application process is complete, shortlisted candidates will be invited for an interview. The interview is an opportunity for the college to assess your communication skills, personality, and fit for the program.
  5. Get admission offer: If you are successful in the interview, you will be offered admission to the MBA in Marketing (ARTS) program. You will then need to pay the admission fee and confirm your seat.

The admission process for an MBA in Marketing (ARTS) can be competitive, so it is important to start preparing early. You can improve your chances of getting admission by scoring well in the entrance exam, having a strong academic record, and attending the interview well-prepared.

Here are some additional tips for the MBA in Marketing (ARTS) admission process:

  • Start preparing for the entrance exam early. There are many resources available to help you prepare, such as online courses, books, and practice tests.
  • Get good grades in your undergraduate degree. A strong academic record will make you a more competitive applicant.
  • Gain work experience in the marketing field. This will give you valuable experience and make you a more appealing candidate to colleges.
  • Practice your communication skills. The interview is an important part of the admission process, so it is important to practice your communication skills.
  • Be confident. The admission process can be daunting, but it is important to stay confident and positive.
Entrance for MBA In Marketing

Popular Entrance Exams For MBA Marketing

There are various entrance exams that candidates can take to get admission into an MBA in Marketing (Arts) program. Some of the most popular entrance exams for MBA in Marketing are:

  • Common Admission Test (CAT): CAT is conducted by the Indian Institute of Management (IIM) and is one of the most popular entrance exams for MBA in India. CAT is a computer-based test that assesses candidates' quantitative aptitude, verbal ability, and logical reasoning skills.
  • Xavier Aptitude Test (XAT): XAT is conducted by the Xavier School of Management and is one of the most popular entrance exams for MBA in India. XAT is a computer-based test that assesses candidates' quantitative aptitude, verbal ability, and reading comprehension skills.
  • Management Aptitude Test (MAT): MAT is conducted by the All India Management Association (AIMA) and is one of the most popular entrance exams for MBA in India. MAT is a pen-and-paper test that assesses candidates' quantitative aptitude, verbal ability, and logical reasoning skills.
  • Graduate Management Admission Test (GMAT): GMAT is an international standardized test for graduate management programs. GMAT is a computer-based test that assesses candidates' analytical writing, quantitative reasoning, verbal reasoning, and integrated reasoning skills.