MBA in Marketing is one of the most primitive disciplines of management study. By pursuing an MBA in Marketing, an individual can learn consumer behavior and create a product that the target audience wants to buy. Students will learn topics like sales & services, economics, marketing research, digital marketing, advertising, promotions, marketing analytics, branding, consumer behaviour study, leadership management skills, and strategies in a wide range of fields. MBA in Marketing offers a myriad of opportunities in today’s market trend.
The study subjects in this field include Customer Relationship Management, Digital Marketing, Retail Management, Marketing Analytics, Market-Oriented Strategy Planning, and Pricing.
Admission to MBA in Marketing depends on a candidate’s score in nationalised entrance exams like CAT, CMAT, IIFT, XAT, etc. Students who possess analytical and leadership skills, strong skills in both mathematics, and softer skills, such as communications perform significantly well in the MBA in Marketing program. MBA in Marketing has a duration of 2 years which is usually completed in four semesters or six trimesters in college.
MBA Marketing Course Details
| Degree | Masters |
| Full Form | Master of Business Administration in Marketing |
| Duration | 2 Years |
| Age | No specific age limit |
| Minimum Percentage | 50% marks in bachelors degree |
| Average Fees | INR 7 - 20 LPA |
| Average Salary | INR 3 - 10 LPA (Source: Payscale) |
| Employment Roles | Market Manager, Media Planner, Business Developer, Brand Manager, Corporate Sales, Public Relations Manager |
Types of MBA Marketing Courses
| Type | Eligibility | Duration |
|---|---|---|
| Full-time MBA Marketing | 50% marks in graduation + valid scores in national level MBA exams. | 2 years |
| Part-time MBA Marketing | Graduation + Minimum 2-3 years work experience + performance in written test/interview/GD | 2-3 years |
| Distance MBA Marketing | 50% marks in graduation + valid CAT/MAT/GATE or University level entrance exam score (Some colleges have merit based selection process) | 2 years |
| MBA Marketing Online | 50% marks (45% for SC/ST) in graduation in any discipline | Minimum 2 years, Maximum 4 years from the date of registration. |
Part-Time MBA Marketing
| Colleges | Fees (INR) |
|---|---|
| JBIMS Mumbai | 153,000 |
| K J Somaiya Institute of Management, Mumbai | 287,445 |
| Welingkar Mumbai | 159,765 |
| SIMSREE Mumbai | 153,000 |
| Guru Nanak Institute of Management Studies, Mumbai | -- |
| PTVA's Institute of Management, Mumbai | -- |
MBA Marketing Online
| Colleges | Fees (INR) |
|---|---|
| University of Mysore | -- |
| Jain University | INR 76,000 (total fees) |
Related MBA Marketing Courses
The top dual specialization or related courses that you can pursue apart from a regular MBA Marketing course are MBA Marketing Management, MBA Marketing and Sales, and MBA Marketing and Finance.
MBA Marketing Management
MBA Marketing and Sales
The average fee is INR 50,000- INR 17 lakhs.
MBA Marketing and Finance
MBA Marketing Distance Learning
MBA Marketing distance learning is very popular among MBA aspirants, this course focuses on sales and marketing. The distance course is a 2 year course and students must secure 50% marks to pursue MBA Marketing.
MBA Marketing Distance Admission 2023
Candidates who wish to pursue MBA Marketing in distance mode should follow the following criteria to take admissions.
Top Distance MBA Marketing Colleges
There are several Distance MBA Marketing colleges, few of them are listed below:
| College/University Name | Average Fee (Per annum) |
|---|---|
| ITM Navi Mumbai - ITM Business School | INR 10.50,000 |
| IPE Hyderabad | INR 8,00,000 |
| Mittal School of Business | INR 5,30,000 |
| CRM University Bangalore | INR 9,00,000 |
| School of Distance Education - Andhra University | INR 30,000 |
| Directorate of Distance Education, Tirunelveli | INR INR 29,000 |
| Acharya Nagarjuna University Guntur | INR 30,000 |
MBA Marketing Syllabus
The MBA Marketing syllabus is designed in a manner that helps the students to get theoretical as well practical knowledge for marketing. The MBA Marketing subjects are listed below in the table.
| Semester I | Semester II |
|---|---|
| Management Concepts | Cost and Management Accounting |
| Business Environment | Marketing Management |
| Quantitative Techniques in Management | Consumer Behaviour |
| Managerial Economics | Production and Operations Management |
| Statistical Analysis and Operations Research | Advertising Management |
| Managerial Communication | Human Resource Management |
| Financial Management | Accounting and Managerial Decisions |
| Semester III | Semester IV |
| Strategic Management | Management Information System |
| Entrepreneurship Development | Product and Brand Management |
| International Business | Sales and Distribution Management |
| Industrial Marketing | Integrated Marketing Communication |
| Retail Management | Logistics and Supply Chain Management |
| E-Commerce | Total Quality Management |
| Service Marketing and CRM | Management Control Systems |
MBA Marketing Subjects
MBA marketing subjects are structured in a manner so that students get a good knowledge of Marketing and management. Some of the best books are available for MBA Marketing which cater the following subjects.
| MBA Marketing Core subjects | MBA Marketing Elective Subjects |
|---|---|
| Management Concepts | Advertising Management |
| Management Information Systems | International Marketing |
| Marketing Management | Business Marketing Operations |
| Accounting and Managerial Decisions | New Product Development and Marketing |
| Strategic Management | Integrated Marketing Communications |
| Human Resource Management | Salesforce Management |
| Business Environment | Marketing Research |
Projects for MBA Marketing
MBA Marketing includes advertising, branding, market research, and other such arenas. MBA Marketing projects are impeccable, and they are guided to be done according to the current industry. Some of the projects for MBA Marketing are mentioned here below,
MBA Marketing Colleges in India
MBA Marketing is one of the most traditional specializations in MBA. Students who wish to pursue MBA from the best MBA Marketing colleges in India can follow the table represented below,
| College Names | College Fees |
|---|---|
| Indian Institute of Management (IIM), Kozhikode | INR 19,00,000 |
| Indian Institute of Technology (IIT), Roorkee | INR 14,50,000 |
| Indian Institute of Technology (IIT), Madras | INR 30,00,000 |
| Indian Institute of Management (IIM), Tiruchirapalli | INR 18,00,000 |
| SP Jain Institute of Management and Research (SPJIMR), Mumbai | INR 17,50,000 |
| Indian Institute of Management (IIM), Raipur | INR 14,50,000 |
| Symbiosis Institute of Business Management (SIBM), Pune | INR 19,50,000 |
| Great Lakes Institute of Management, Chennai | INR 16,50,0000 |
| Narsee Monjee Institute of Management Studies (NMIMS), Mumbai | INR 6,00,000 |
| ICFAI Foundation for Higher Education (IFHE), Hyderabad | INR 15,00,000 |
MBA Marketing Colleges Abroad
Studying MBA Marketing Abroad is popular among students and can be pursued at the top universities across the world. The MBA Marketing fees for abroad courses are significantly higher than what is in India. Students applying for MBA Marketing abroad have to appear for GMAT as an entrance exam and in TOEFL and IELTS for testing English efficiency.
| Name of the College | Course Fees |
|---|---|
| University of Chicago | 53,82,363 |
| University of Pennsylvania | 54,04,790 |
| University of North Carolina | 49,56,259 |
| Bangor University | 14,95,101 |
| Coventry University | 18,38,876 |
| University of Bedfordshire | 11,21,325 |
| McGill University | 24,96,818 |
| Laval University | 8,29,781 |
| Desautels Faculty of Management | 24,96,818 |
MBA Marketing Scope
MBA Marketing offers jobs in various positions for freshers as well as experienced candidates. Freshers get jobs in positions such as Brand Manager, Sales Manager, Digital Marketing Manager, while the experienced gets a job as Marketing Executive, marketing Managers, marketing Specialist, Business analysts.
The designation that are offered to the MBA Marketing Students are Consultant, International Finance Manager, Export Coordinator, and Management Consultant.
MBA Marketing Jobs
MBA Marketing offers excellent salary to the freshers that varies between INT 20,000 - 60,000 per month. The positions that are offered to the MBA Marketing candidates are Brand manager, Sales Manager, Public Relations Manager, Digital Marketing, Marketing Executive, Marketing Specialist and many more.
MBA Marketing Fresher Jobs
Candidates who have completed MBA Marketing can apply for fresher job roles in MBA Marketing. The areas of recruitment for MBA marketing Freshers are Advertising, Consultancy, Retail, Banking, Tourism, Digital Media, Entertainment and many others. According to Quikr the salary for freshers starts from INR 20,000.
| Job Profile | Salary (per month) |
|---|---|
| Retail Marketing Fresher | INR 20,000 |
| Marketing Executive | INR 25,000 |
| Marketing Field Executive | INR 27,000 |
| Digital Marketer | INR 25,000 |
| Digital Marketing Executive | INR 35,000 |
| Digital Marketing Entrepreneur | INR 50,000 |
MBA Marketing Government Jobs
MBA Marketing professionals can also get jobs in government sector such as,
| Top Government Companies | Job Roles | Salary (per annum) |
|---|---|---|
| State Bank of India | Manager | INR 7,00,000 |
| National Fertilizers Limited | Management Trainee | INR 3,00,000 |
| Indian Pharmacopoeia Commission Recruitment | Marketing Assistant | INR 6,00,000 |
| Solar Energy Corporation of India | Senior Manager | INR 8,50,000 |
MBA Marketing Salary in India
There are plenty of job roles available for MBA Marketing aspirants. The raise or the increment depends upon the skills and experience of an individual.
| Job Profiles | Lowest Salary Offered | Highest Salary Offered |
|---|---|---|
| Business Development Executive | INR 1.74 LPA | INR 5.57 LPA |
| Marketing Manager | INR 2.91 LPA | INR 20 LPA |
| Media Planner | INR 2.33 LPA | INR 8.4 LPA |
| Sales Manager | INR 2.45 LPA | INR 10 LPA |
| Product Manager | INR 8.84 LPA | INR 15 LPA |
| Asset Manager | INR 2.59 LPA | INR 10 LPA |
| Digital Marketing Manager | INR 3.2 LPA | INR 15 LPA |
Students Must Meet The Following Eligibility Requirements In Order To Pursue MBA In Marketing:
MBA Marketing Students Needs To Be Well Aware Of The Course Structure And Equip Practical Knowledge And Critical Skills To Excel In The Score. Listed Below Are A Few Preparation Tips For The Successful Completion Of The Course.
Get Hold Of The Examination Syllabus: Make A List Of Topics-wise Strengths And Weaknesses, And Work On Them Rigorously. Understand The Exam Pattern And Test Structure Of The Examination You Are Preparing To Make A Time-bound Exam Preparation Strategy.
Make A Month-Wise Preparation Plan: The Aspirants Can Go Through The Syllabus For The Examination They Are Preparing For And Make A Timetable Or Routine After Going Through The Syllabus.
Be Creative: The Aspirant Also Needs To Polish His Critical Thinking And Creative Skills To Develop Innovative Ideas.
Why MBA Marketing?
Why MBA Marketing is a Popular Career Path?
MBA Marketing is traditional yet one of the most popular career paths in terms of employment in India and abroad. It provides the students with a wide range of scope to make careers in brand management, advertising, and marketing. Students learn new and trending concepts such as Social Media, Brand Management, Digital Ads etc. Hence MBA Marketing along with its new approach helps in building a viable career equipped with modern techniques and strategies.
The Admission Process Does Not Change According To The Specialization Of The Students When Pursuing An MBA. The Admission Process For MBA Marketing Depends Solely On The Eligibility Criteria, Which Differs Based On The Institution's Course And Must Be Met By The Applicant. The Aspirant's Admission Procedure Under The Merit Quota For MBA Marketing Course Depends On The Performance In The Common Entrance Examination Along With Undergraduate.
The Admission Process Can Also Be Done Via management Quota Which Has A Limited Number Of Seats.
Apply For The Course
Students Can Apply For The Course Either Online Because Of The Covid Situations. Students Can Go Through The College Website To Apply For The Course And Submit The Required Documents. The Students Can Visit The College Premises To Apply Offline. Fill Up The Application Form And Submit All The Required Documents.
Selection Criteria
Colleges Select The Aspirants Based On The Entrance Exam Scores. The College Produces A Cut Off List And The Students Who Have Qualified For The Following Rounds Such As Interviews And Group Discussions. The Selected Students Obtain The Admit Card And Follow Up On The Other Admission Related Proceedings.
The Students Need To Appear For Some Of The Entrance Examinations, Which Are Held All Across The Country. There Is A Normal Selection Session Where The Candidate Fills-up The Form And Gets Selected On The Merit-basis Depending On His Graduation Marks. Then, The Selected Students Appears For GD (Group Discussion) And PI (Personal Interview), Where They Are Asked Questions To Test Their Critical Thinking Capabilities. The Aspirants Are Selected Based On Those Assessments.
Listed Below Are Some Of The Important Examinations For MBA Marketing That Are Held Across The Country:
A Quick Glance At The MBA Marketing Entrance Exams
The Eligibility Criteria Of The Entrance Exams Of MBA Marketing Are Entirely Dependent On The Conduction Body; Hence It Varies. But Here Are A Few Similarities Are Picked Up From The Popular Entrance Exams To Give Students A Heads Up:
